General Mills Can't Crush Calif. Granola Bar Class Actions

Law360, Los Angeles (March 26, 2014, 4:14 PM EDT) -- A California federal judge refused Wednesday to dismiss three proposed class actions accusing General Mills Inc. of deceptively marketing its Nature Valley snacks as all-natural when they actually contain genetically modified organisms, though he trimmed some claims from two of them.

U.S. District Judge William H. Orrick decided that plaintiffs had plausibly alleged deceptive and misleading representations in their respective complaints because the term "100% Natural," prominently displayed on the packaging for the products at issue, might lead consumers to think they contain only natural ingredients.

Consumers claim the food giant deceptively touts the granola bars as "100 percent natural" while...

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