$10B Philip Morris Ruling Set To Spark Tobacco Suit Revival

Law360, New York (April 30, 2014, 8:17 PM EDT) -- An Illinois appeals court's revival of a $10 billion verdict against Philip Morris USA Inc. on Tuesday clears a path for a new wave of litigation against the tobacco industry over its use of the terms “light” and “low tar” in advertisements, proving recent evidence that the Federal Trade Commission never explicitly authorized the use of the terms can carry the day in court.

The ruling by the three-judge panel reinstated a $10 billion verdict in a class action accusing Philip Morris of deceptively marketing light...
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