S. Korean Dating Service Sued For Exaggerating Popularity

By Brandon Lowrey (May 19, 2014, 9:27 PM EDT) -- South Korean dating service Duo Information Inc. lured love-seeking customers into paying thousands of dollars for its services, by exaggerating its popularity and the number of people in its dating pool, according to a putative class action filed Thursday in Los Angeles Superior Court.

Duo used skewed statistics to claim to be the "No. 1 [dating service] in the number of registered members" and have roughly more than 60 percent of the market share, charging $3,000 for a basic membership with less than eight romantic matches, the complaint said.

"Duo's comparative advertising was based on a manipulated comparison method and did...

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