Rite Aid's Rx Alert Texts Violate TCPA, Suit Says

Law360, New York (May 21, 2014, 4:10 PM EDT) -- Rite Aid Corp. was hit on Tuesday with a proposed class action in California federal court alleging the company sent repeated spam text messages about a prescription alert service to cellphones in violation of the Telephone Consumer Protection Act.

The complaint alleges that in February 2013 Rite Aid began sending texts to the cellphone of Clinton Rooney inviting him to subscribe to the company’s prescription alerts. Rite Aid continued sending messages despite repeated requests to stop, according to the complaint.

Rooney received four total text messages from Rite Aid, the complaint says. After the initial message about prescription alerts, Rooney texted...

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