Ford Largely Defeats Class Action Over Fuel Economy Claims

Law360, San Francisco (May 30, 2014, 3:48 PM EDT) -- A Colorado federal judge on Thursday largely dismissed a proposed class action accusing Ford Motor Co. of misleading consumers about the fuel efficiency of some of its hybrid vehicles, finding that many of Ford's allegedly false advertisements and claims amounted to no more than unactionable puffery.

U.S. District Court Judge R. Brooke Jackson preserved plaintiff Juan Sanchez's claims that salespeople at a Ford dealership led him to believe the car he purchased would achieve the advertised gas mileage. However, the judge also found that a number of the ads Sanchez claimed were misleading weren't meant to be taken at their word,...

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