Hain Can't Escape Suit Over 'Natural' Tea Labeling

Law360, Chicago (June 11, 2014, 5:31 PM EDT) -- A California federal judge on Tuesday refused to toss a proposed class action accusing Hain Celestial Group Inc. of falsely labeling its teas as "100 percent natural" even though they contain traces of pesticides, finding that the label can't be passed off as "puffery."

U.S. District Judge Andrew J. Guilford issued an order denying the company's motion to dismiss the case, which was combined from four similar suits alleging the company violated state unfair competition and false advertising laws with the marketing of its Celestial Seasonings teas.

Hain had argued that the "100 percent natural" label was mere "puffery" — a...

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