Gray Hair Reversal Product Doesn't Work, Consumer Says

Law360, New York (June 13, 2014, 7:54 PM EDT) -- A radio host and self-proclaimed holistic healer was hit with a putative class action on Thursday in California federal court alleging her hair color restoration company's "Go Away Gray" supplements and shampoos are worthless and can't succeed where the world's top cosmetics makers have failed.

The disgruntled consumer took aim at Cathy Beggan and her hair restoration outfit Rise-N-Shine LLC over allegedly false advertising claims that its Go Away Gray product family can prevent and reverse gray hair and permanently restore natural hair color in a matter of weeks.

The company also allegedly promises that the products are based on scientific...

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