Canada's Tough Anti-Spam Law Catches US Cos. Off Guard

By Allison Grande (June 27, 2014, 8:12 PM EDT) -- Canada is set to implement a stringent new anti-spam law on Tuesday that imposes tougher consent requirements and heftier monetary penalties than other countries' privacy laws, and experts say many companies that fall under the statute — especially those in the U.S. — are not yet prepared for the game-changing shift.

Although Canada's Bill C-28, the Fighting Internet and Wireless Spam Bill, received final approval from the federal government in December 2010, enforcement of the legislation was delayed until this year's Canada Day, which falls on July 1.

Under the new measure, which is commonly referred to as Canada's Anti-Spam Legislation,...

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