Law360, New York ( September 2, 2014, 11:59 AM EDT) -- Attorneys enhance the marketing of legal services to prospective clients by distinguishing themselves through a variety of means. Some lawyers cite to their expertise or specialty in particular areas of the law on their firm websites, business cards, tweets, blogs and other media platforms. For example, a law firm website may tote the accomplishments of a partner by proclaiming her an expert in international dispute resolution, or an attorney may advertise that he specializes in labor and employment law on his business cards. But is this practice ethical? Before employing such distinctions, lawyers practicing in Maryland, Virginia and the District of Columbia should consider the ethical implications of using either word in legal advertising....
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