Forever 21 Illegally Stores Cardholder Info, Suit Says

By Lisa Ryan (September 8, 2014, 4:23 PM EDT) -- Forever 21 Retail Inc. was slapped Friday with a putative class action in California federal court, accusing the hip discount retailer of violating state law by recording customer credit card numbers and personal identification information improperly obtained by cashiers.

The suit alleges Forever 21 has a companywide policy of requiring its cashiers to request and record credit card numbers and personal information from customers who pay with credit cards at its stores. The practice allegedly flouts a California law prohibiting retailers from recording such information.

"Defendant uses personal identification information obtained from the cardholder to acquire additional personal information, by pairing...

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