Standard Social Media Practices Are Risky For Big Pharma

Law360, New York (September 26, 2014, 10:08 AM EDT) -- The days of patients relying solely on family physicians for health care information are long gone. As with many things, when we need information about an illness or a medical condition, we turn to “the Google.”[1] And though most online health queries begin at a search engine, a not-insignificant number start somewhere else, such as Wikipedia.[2] Those who are Internet-savvy tend to be avid social media users, spending more time with their social networks than on email, especially with their Facebook friends.[3] An estimated 200,000 people are likely to start there if they have a question.[4]

When dealing with a serious...

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