FTC's McSweeny Says Securing Kids' Data Should Be Priority

Law360, New York (October 1, 2014, 8:52 PM EDT) -- Federal Trade Commissioner Terrell McSweeny on Wednesday urged advertisers and others covered by its Children's Online Privacy Protection Act Rule not to ignore the regulation's data security requirements, saying that the recent rash of massive data breaches has made safeguarding data vitally important.

During a keynote presentation at the Children's Advertising Review Unit's annual conference in New York City, the newly minted commissioner offered her views on the regulator's work on privacy and consumer protection issues that impact kids, including its enforcement of the COPPA rule.

While advertisers and other covered service providers typically focus on the rule's prohibitions against collecting...

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