Best Buy, Yelp Agree To Alert Web Users Of Data Collection

Law360, New York (October 29, 2014, 9:50 PM EDT) -- A group within the advertising industry’s self-regulatory body said Tuesday that Best Buy Co. Inc., Yelp Inc. and three others had agreed to prominently alert website visitors when third parties are collecting information for behavioral advertising, to resolve the first actions stemming from a recent compliance warning.

In order to resolve challenges brought by the Online Interest-Based Advertising Accountability Program, Best Buy, Yelp, Answers Corp., Buzzfeed Inc. and Go.com agreed in five separate decisions to provide real-time, enhanced notice and choice to website visitors whenever third parties collect their information for targeted advertising.

It's the first time the accountability program has...

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