Best Buy, Yelp Agree To Alert Web Users Of Data Collection

Law360, New York (October 29, 2014, 9:50 PM EDT) -- A group within the advertising industry’s self-regulatory body said Tuesday that Best Buy Co. Inc., Yelp Inc. and three others had agreed to prominently alert website visitors when third parties are collecting information for behavioral advertising, to resolve the first actions stemming from a recent compliance warning.

In order to resolve challenges brought by the Online Interest-Based Advertising Accountability Program, Best Buy, Yelp, Answers Corp., Buzzfeed Inc. and agreed in five separate decisions to provide real-time, enhanced notice and choice to website visitors whenever third parties collect their information for targeted advertising.

It's the first time the accountability program has...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!