Calif. Court Says Email Ads Didn't Violate Anti-Spam Laws

Law360, New York (October 30, 2014, 4:05 PM EDT) -- A California appeals court on Wednesday affirmed the dismissal of a proposed class action accusing a marketing company of concealing its identity and misrepresenting certain offers through emails purporting to be from companies like Proactiv and Wen Hair Care, finding that the emails weren't likely to fool recipients.

Santa-Monica based marketing company Guthy-Renker LLC had been accused of violating state anti-spam laws by sending mass emails to consumers purporting to be from "Proactiv Special Offer," "Wen Hair Care," and other similar dummy monikers, with subject lines...
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