Judge Won't Dismiss The Naked Cowboy's M&M's Suit

Law360, New York (June 23, 2008, 12:00 AM EDT) -- The New York street performer known as the Naked Cowboy may have a trademark case against a blue M&M wearing underpants and a cowboy hat, a federal judge said Monday when he denied a motion by Mars Inc. to dismiss the case.

Robert Burck, who for 10 years has played guitar in Times Square wearing his signature outfit, sued the candy maker and ad agency Chute Gerdeman Inc. for $6 million in February. He claims that an animated billboard at the M&M's World store in Times...
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