Jim Beam Bourbon Isn't 'Handcrafted,' Consumers Claim

Law360, Los Angeles (February 17, 2015, 6:21 PM EST) -- The makers of Jim Beam bourbon were hit with a proposed class action on Tuesday in California federal court alleging it falsely advertises its whiskey as “handcrafted” because it is actually made through a largely automated process with barely any personal interaction.

Plaintiff Scott Welk accused Jim Beam Brands Co. of violating state business laws by claiming its whiskey was handmade, causing Welk to pay a premium price for Jim Beam's white label bourbon. Jim Beam's labels call the whiskey handcrafted and its website claims the process requires skilled craftsmen to pull off, according to the suit.

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