Digital Advertising And The Role Of Self-Regulation

Law360, New York (March 3, 2015, 12:17 PM EST) -- Online and digital marketing is rapidly growing. As reported in AdAge's 2015 Marketing Fact Pack, the Internet's share of U.S. advertising is at 24.8 percent, three times the level of 2007.

The growth of digital advertising supports the explosion of free content available to consumers and gives marketers some amazing new tools to reach their customers.

However, advertisers can make costly mistakes if they fail to adhere to Federal Trade Commission and self-regulatory guidance that outlines an advertiser's legal and ethical responsibilities to consumers. While the FTC has issued clear guidance on marketing to consumers in all formats, as technology changes...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!