Digital Advertising And The Role Of Self-Regulation
Law360, New York (March 3, 2015, 12:17 PM EST) -- Online and digital marketing is rapidly growing. As reported in AdAge's 2015 Marketing Fact Pack, the Internet's share of U.S. advertising is at 24.8 percent, three times the level of 2007.
The growth of digital advertising supports the explosion of free content available to consumers and gives marketers some amazing new tools to reach their customers.
However, advertisers can make costly mistakes if they fail to adhere to Federal Trade Commission and self-regulatory guidance that outlines an advertiser's legal and ethical responsibilities to consumers. While the FTC has issued clear guidance on marketing to consumers in all formats, as technology changes...
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