Anti-Aging Products Maker Sued Over 'Hoax' Marketing

Law360, New York (March 12, 2015, 4:57 PM EDT) -- G.M. Collin was hit Wednesday with a proposed class action in New York that accuses the beauty products maker of deceptive, "hoax" marketing a line of anti-aging skin care products that don't offer the miraculous health benefits they claim.

The lawsuit targets G.M. Collin's Phyto Stem Cell+ line of skin care products that claim to “reverse the signs of aging by improving the vitality of skin cells and repair DNA." The named plaintiffs seek to represent a nationwide class of consumers who purchased the products, which are sold at Walgreens, Amazon.com and other retailers.

The plaintiffs claim that the Phyto products are...

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