Law360 Cheat Sheet: NCAA's March Madness Trademarks

Law360, New York (March 19, 2015, 8:09 PM EDT) -- With the National Collegiate Athletic Association's annual basketball tournament underway, here's Law360's quick guide to get you up to speed on the trademark situation for "March Madness" — how it came to be, how the NCAA enforces it and more.

NCAA Had to Fight to Get It

Sportscaster Brent Musburger first used the phrase in 1982 in its current collegiate context, but he wasn't the first to use it. That credit actually goes to Henry V. Porter, an official with the Illinois High School Association who coined the phrase in a 1939 ode to the fans of his association's own yearly...

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