Law360 Cheat Sheet: NCAA's March Madness Trademarks

Law360, New York (March 19, 2015, 8:09 PM EDT) -- With the National Collegiate Athletic Association's annual basketball tournament underway, here's Law360's quick guide to get you up to speed on the trademark situation for "March Madness" — how it came to be, how the NCAA enforces it and more.

NCAA Had to Fight to Get It

Sportscaster Brent Musburger first used the phrase in 1982 in its current collegiate context, but he wasn't the first to use it. That credit actually goes to Henry V. Porter, an official with the Illinois High School Association who coined the phrase in a 1939 ode to the fans of his association's own yearly...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!