Consumers Seek $5M In Suit Over 'Magical' Anti-Aging Serum

Law360, New York (April 28, 2015, 7:57 PM EDT) -- An "almost magical" serum claiming to use apple stem cells to prevent aging is a hoax and is being sold illegally as a cosmetic instead of as an unapproved drug, according to a putative class action filed in New York federal court. 

Reviva Labs Inc.' "Stem Cell Booster Serum with Swiss Apple Stem Cells" was knowingly misrepresented to customers, the lawsuit says. There is no scientific evidence that plant stem cells can be used on humans, and the stem cells are no longer alive when they are used in the product, according to the suit. Additionally, the National Institute on Aging says...

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New York Northern

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Other Fraud

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Date Filed

April 24, 2015

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