For Starbucks, Cream And Sugar – But No Dilution

Law360, New York (August 13, 2008, 12:00 AM EDT) -- A court in the Southern District of New York recently held that the MISTER CHARBUCKS trademark for roasted coffee beans and other blended coffee products sold over the Internet, via mail order, and in retail stores is not likely to dilute by either blurring or tarnishment the STARBUCKS trademark owned by the famous retail coffee chain. Starbucks Corp. v. Wolfe’s Borough Coffee Inc., number 01 Civ. 5981 (LTS)(THK), 2008 U.S. Dist. LEXIS 44147 (S.D.N.Y. June 5, 2008) (Swain, J.).

This decision indicates that even under the...
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