Shutterfly Hit With Privacy Suit Over Facial Recognition

Law360, Los Angeles (June 17, 2015, 8:19 PM EDT) -- In the wake of similar allegations against Facebook Inc., a putative class action filed in Illinois federal court Wednesday accuses Shutterfly Inc. of using facial recognition technology to create and store millions of face templates without permission, in violation of a state law protecting residents' control over their biometric data.

Plaintiff Brian Norberg, an Illinois resident, alleges in the suit that online image publisher Shutterfly and its subsidiary ThisLife LLC violated the state’s Biometric Information Privacy Act by collecting facial recognition data from user-uploaded photos without first notifying individuals and receiving their written consent, and by failing to inform them how...

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