Tom's Inks $4.5M Deal To End 'Natural' Labeling Suit

By Lance Duroni (July 27, 2015, 3:37 PM EDT) -- Tom's of Maine Inc. has agreed to pay $4.5 million and change its labeling practices to settle a proposed class action alleging the company's toothpaste and other personal care products are falsely advertised as "natural," according to documents filed Friday in Florida federal court.

The six named plaintiffs asked U.S. District Judge K. Michael Moore to grant preliminary approval to the deal, which would resolve allegations that Tom's products contain heavily-processed ingredients — including the sweetener xylitol and cleaner compound sodium lauryl sulfate — despite labels and a website that boast of only natural ingredients.

Under the settlement, consumers can claim...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Attached Documents

Related Sections

Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only


Subscribers Only

Nature of Suit

Subscribers Only


Subscribers Only

Date Filed

Subscribers Only

Law Firms

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!