Tom's Inks $4.5M Deal To End 'Natural' Labeling Suit

By Lance Duroni (July 27, 2015, 3:37 PM EDT) -- Tom's of Maine Inc. has agreed to pay $4.5 million and change its labeling practices to settle a proposed class action alleging the company's toothpaste and other personal care products are falsely advertised as "natural," according to documents filed Friday in Florida federal court.

The six named plaintiffs asked U.S. District Judge K. Michael Moore to grant preliminary approval to the deal, which would resolve allegations that Tom's products contain heavily-processed ingredients — including the sweetener xylitol and cleaner compound sodium lauryl sulfate — despite labels and a website that boast of only natural ingredients.

Under the settlement, consumers can claim...

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