E-Cig Users Urge Cert. In Health Claims False Ad Suit

Law360, Los Angeles (July 27, 2015, 9:47 PM EDT) -- A putative class accusing electronic cigarette maker NJOY Inc. of falsely advertising its products as more healthful than tobacco asked a California federal judge on Monday to certify the class, brushing off the company’s argument that the lead plaintiffs were lying about their use of the e-cigarettes.

Janine Pollack of Wolf Haldenstein Adler Freeman & Herz LLP told U.S. District Judge Margaret M. Morrow that the plaintiffs had put forth plenty of evidence to show that NJOY had advertised its e-cigarette products heavily, including a “full-court...
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