Reckitt Hit With Suit Over Krill Oil Health Claims

By Shane Danaher (August 12, 2015, 4:07 PM EDT) -- Reckitt Benckiser Group PLC and its subsidiary Schiff Nutrition International Inc. misled consumers into believing that a krill oil dietary supplement had greater cardiovascular benefits than it actually did, according to a proposed class action filed in California federal court on Tuesday.

The complaint alleges that Schiff, a division of Reckitt following a 2012 merger, made claims that an omega-3 fatty acid dietary supplement marketed as MegaRed would help prevent heart disease. However, the U.S. Food and Drug Administration has allegedly condemned such advertisements, describing claims about omega-3's health benefits as "false and misleading."

"In conjunction with their extensive, long-term campaign...

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