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NJOY Puts Out E-Cig False Ad Class With Comcast Precedent

By Brandon Lowrey (August 14, 2015, 9:13 PM EDT) -- A California federal judge refused Friday to certify a class of consumers who allege that NJOY Inc. falsely advertised its e-cigarettes as healthier than traditional tobacco cigarettes, saying the plaintiffs' proposed damage calculations didn't meet the standards that the U.S. Supreme Court set in its Comcast decision....

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