5 Sticking Points For Leagues Eyeing Sports Jersey Ads
By Zachary Zagger (August 27, 2015, 2:04 PM EDT) -- With growing costs of running a team and ballooning player salaries, leagues and teams are constantly looking for new places to put ads, and some attorneys say the once-sacred North American sports team jersey could be waiting on deck.
In professional sports these days, everything from the name of the stadium to the playing surface to the television broadcasts is plastered with advertisements from companies looking to target the valuable sports fan demographic, and in the Big Four North American sports leagues, the jersey represents the final frontier for ads.
Earlier this month, TSN in Canada reported that Adidas AG has...
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