Honest Co. Labels Lie, Consumer Alleges In Calif. Lawsuit

Law360, Los Angeles (September 3, 2015, 8:32 PM EDT) -- A consumer filed a putative class action in California federal court Thursday alleging The Honest Co. Inc., actress Jessica Alba's natural, nontoxic family products business, actually sells items that contain unnatural ingredients or are ineffective.

Plaintiff Jonathan D. Rubin seeks to establish a nationwide class of consumers who bought any of five Honest products, succinctly summing up his allegations in the first two words of his complaint: "Honest isn't."

"Based on Honest’s representations that the products were natural, plaintiff and the class paid a premium for the products over comparable products that did not purport to be natural," the suit said,...

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