Anheuser-Miller Tie-Up Won't Brew Trouble For Sports Ad Biz
Law360, New York (September 23, 2015, 4:25 PM EDT) -- The potential Anheuser-Busch InBev NV and SABMiller PLC merger has sparked antitrust concerns in the sports industry over the beer giants' massive advertising stakes, but experts say any decrease in revenue shouldn't have a major impact on leagues' pockets.
Anheuser-Busch InBev confirmed last week that it has approached rival beer giant SABMiller about a potential merger as the companies again mull a deal that would create a $275 billion behemoth.
The new talks between the companies on a potential merger almost immediately raised eyebrows over concerns that fewer beer companies competing for valuable advertising time and space could drive down its...
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