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Brand Battles: Hershey, Kellogg, World Trade Center

Law360, New York (December 11, 2015, 6:30 PM EST) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Hershey and Kellogg clash over competing "Krave" snack brands and the group that owns the rights to "World Trade Center" takes exception to the name of a multibillion-dollar Miami real estate project.

Krave Klash

Food giants Hershey Co. and Kellogg Co. found themselves in a dispute this week over dueling "Krave" brands.

Back in 2012, Kellogg launched Krave, a new breakfast cereal composed of a crispy, multigrain shell filled with "smooth real chocolate." The company applied the next year to register it as a trademark and Krave...

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