Group Says Aveeno 'Natural' Label Common In False Ad Suit

Law360, New York (December 21, 2015, 6:07 PM EST) -- A proposed class of consumers accusing Johnson & Johnson of advertising its Aveeno line of personal care products as "natural" when they actually contain synthetic chemicals told a New York federal judge Friday that the company's label is uniform and misleading to a reasonable consumer, circumstances ripe for certification.

Michael Goldemberg, Annie Le and Howard Petlack, attempting to certify three classes of "millions" of consumers from Florida, California and New York allegedly tricked into paying a premium for "Active Naturals" Aveeno products, struck back at a contention by J&J that individual interpretations of that name defeat class certification, saying every customer was...

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