A Quick Guide To Rights Clearance

Law360, New York (March 15, 2016, 10:28 AM EDT) -- When your client plans to create new content, or use existing third-party content in a new work, it must conduct a review to ensure that it is permitted to use the material, known as “rights clearance.” Unauthorized use of such material could subject your client to liability for violating a third party’s copyright, trademark or other intellectual property or proprietary rights. A rights clearance review should be done for all content, including film, books, songs, television shows, advertisements or online videos.

Rights clearance is multifaceted and occurs on several levels. Not only must you clear the work as a whole, but...

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