Coke Set Out To 'Hoodwink' Juice Buyers, Pom Tells Jury

By Bonnie Eslinger (March 11, 2016, 11:28 PM EST) -- Pom Wonderful LLC kicked off a $77.5 million false advertising trial against Coca-Cola Co. on Friday by charging its competitor set out to "hoodwink" shoppers and siphon its business by marketing a pomegranate juice product that was mostly apple and grape juices.

During his opening remarks, Pom attorney Forrest Hainline of Goodwin Procter LLP told jurors in the  California federal trial that the company drove the "explosive growth" of pomegranate products through its marketing of the fruit's health benefits. Meanwhile, Coca-Cola was trying to find ways to boost its sagging Minute Maid brand.

"Pomegranate juice is not just another juice, it's...

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