Hulk Hogan Sex Tape Earned Gawker Up To $15M, Jury Told

Law360, Los Angeles (March 11, 2016, 7:43 PM EST) -- Gawker's blog post containing wrestling icon Hulk Hogan's secretly recorded sex tape boosted the news and gossip site's value by $5 million to $15 million by attracting Web traffic and strengthening its brand, an intellectual property valuation expert told jurors Friday at the conclusion of the wrestler's case in Florida court.

Jeff Anderson of Consor, an intellectual property asset management firm, told jurors in St. Petersburg that Web search data and Gawker's site traffic show an increase in searches for "Gawker" and a spike in the site's unique visitors when the website published the video in October 2012.

Jeff Anderson of...

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