GCs Name Most Elite Law Firms

Law360, New York (March 14, 2016, 5:22 PM EDT) -- The ability to stand out from the crowd in the minds of legal decision makers is an asset that catapults law firms — and their brands — from ordinary to elite, according to a new report that found 28 law firms have perfected the art of brand-building.

Led by Skadden Arps Slate Meagher & Flom LLP for the fifth year in a row, law firms named in the 2016 BTI Brand Elite report by BTI Consulting Group (Wellesley, Mass.) succeeded at developing and maintaining powerful brands...
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