GCs Name Most Elite Law Firms

Law360, New York (March 14, 2016, 5:22 PM EDT) -- The ability to stand out from the crowd in the minds of legal decision makers is an asset that catapults law firms — and their brands — from ordinary to elite, according to a new report that found 28 law firms have perfected the art of brand-building.

Led by Skadden Arps Slate Meagher & Flom LLP for the fifth year in a row, law firms named in the 2016 BTI Brand Elite report by BTI Consulting Group (Wellesley, Mass.) succeeded at developing and maintaining powerful brands by offering superior service to their clients, which ultimately led to wider recognition in the...

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