Pom Says Coke Owes $77M For Juice Labeling At Trial's End

Law360, Los Angeles (March 18, 2016, 9:55 PM EDT) -- Pom Wonderful LLC told a California federal jury Friday during closing arguments that Coca-Cola’s misleading marketing of a pomegranate-blueberry juice containing almost none of those fruits cost it $77 million, while Coca-Cola fired back that Pom’s deceptive marketing of its own products sinks its claim.

During Friday’s closing arguments in the six-day Los Angeles trial, Pom attorney Forrest Hainline of Goodwin Procter LLP reiterated to jurors what the company had argued in its opening statement and throughout the trial — that Coca-Cola unit Minute Maid’s “Enhanced Pomegranate Blueberry Flavored 100% Juice Blend” was unfairly and falsely marketed to steal customers away from...

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