Pom Says Coke Owes $77M For Juice Labeling At Trial's End

Law360, Los Angeles (March 18, 2016, 9:55 PM EDT) -- Pom Wonderful LLC told a California federal jury Friday during closing arguments that Coca-Cola’s misleading marketing of a pomegranate-blueberry juice containing almost none of those fruits cost it $77 million, while Coca-Cola fired back that Pom’s deceptive marketing of its own products sinks its claim.

During Friday’s closing arguments in the six-day Los Angeles trial, Pom attorney Forrest Hainline of Goodwin Procter LLP reiterated to jurors what the company had argued in its opening statement and throughout the trial — that Coca-Cola unit Minute Maid’s “Enhanced Pomegranate Blueberry Flavored 100% Juice Blend” was unfairly and falsely marketed to steal customers away from...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS