Rural Broadband Group Seeks Flexibility On Data Handling

By Jimmy Hoover (August 23, 2016, 6:07 PM EDT) -- A trade association representing rural broadband companies has warned the Federal Communications Commission to lighten up on its proposal to regulate how internet service providers handle consumer data, saying new opt-in requirements muzzle even basic communications with customers about service upgrades.

Last week, representatives WTA-Advocates for Rural Broadband, a group whose members include various small rural local exchange carriers, lobbied the FCC over the phone to dismantle the agency's plan to require ISPs to obtain opt-in consent before using personal information for anything other than a narrow field of "communications-related" services, according to a Monday regulatory filing.

"WTA urged the commission...

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