Consumers Say L’Oréal Hair Fixer Can't Fix Hair

Law360, New York (December 1, 2016, 2:57 PM EST) -- L’Oréal USA Inc. was sued Wednesday by a putative class of consumers who say one of its products couldn’t repair damaged hair as advertised.

Manhattan resident Vivian Lee filed the action on behalf of a putative class of consumers who bought the company’s Total Repair 5 Damage Erasing Balm. Lee says she paid over $9 for a jar at Walgreens.

But the product couldn’t execute a total repair, or even a partial repair, of her hair damage, Lee said, even though “the only reason a consumer...
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