Almond Milk Co. Calls False Ad Suit A Wasteful Attack

Law360, New York (March 23, 2017, 3:46 PM EDT) -- Almond milk maker WhiteWave Foods on Wednesday struck back at a consumer's allegations that it deceptively markets its products as a healthy alternative to dairy milk, calling the California lawsuit an "attack on the entire plant-based beverage industry" and a waste of time.

In a January complaint, Melanie Kelley claimed that she was tricked by WhiteWave into believing its Silk Almond beverage was healthier than dairy milk, but notably absent from that proposed class action was any allegation that a specific labeling claim on the product was false, that any ingredient was misrepresented or that the company made any specific marketing...

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