5 Social Media Pitfalls In The Pharmaceutical Industry

By Henniger Bullock and Colleen Tracy James, Mayer Brown LLP (April 21, 2017, 2:39 PM EDT) -- In an ever fast paced and changing world, legal thinkers and practitioners must not only keep up with the changing laws and legal dynamics but stay ahead of them. This was the theme of the life sciences symposium co-sponsored by Mayer Brown and Seton Hall Law. The symposium, which was the second of its kind, was on March 2, 2017 in Newark, New Jersey. There were panel discussions covering many emerging topics, including advertising by the pharmaceutical industry on social media.[1] This discussion included in-house counsel from the pharmaceutical industry, law professors and Mayer Brown practitioners. This unique combination of perspectives created lively and thought provoking discussions on each emerging issue. There were several key take away points that we should all keep in mind as we navigate the future of the life sciences industry....

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