Google Genericide Case Heads To Supreme Court

Law360, New York (August 17, 2017, 5:08 PM EDT) -- Three months after it was shot down by the Ninth Circuit, a case that aims to prove that “google” has become a generic verb that cannot be protected by trademark law is headed for the U.S. Supreme Court.

In a petition for a writ of certiorari made public Thursday, Chris Gillespie and David Elliott asked the justices to revive their claim that widespread use of “google” as a verb meant it had succumbed to so-called genericide — an argument the Ninth Circuit rejected in May....
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