Nike's 'V' Campaign Infringes Trademark: Pony

Law360, New York (April 7, 2009, 12:00 AM EDT) -- Crying foul over Nike Inc.’s recent clothing and footwear campaign and citing the Lanham Act, Pony Inc. has accused the sporting goods titan of blatantly violating its signature chevron trademark and engaging in unfair business practices here and abroad.

The complaint, lodged Friday in the U.S. District Court for the Southern District of California, claims Nike’s “V is for Victory” campaign is centered on an insignia that is confusingly similar to Pony's symbol, which is protected by numerous trademarks.

Pony alleges Nike has deliberately promoted its...
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