Uber Says Mobile Ad Co. Took It For An $83M Ride

By Darcy Reddan (September 19, 2017, 5:21 PM EDT) -- A mobile advertising company duped Uber Technologies Inc. out of more than $82.5 million by doctoring data to inflate the success of its ad campaign, the ride hailing company alleged Monday in California federal court.

Fetch Media Ltd. falsified ad-tracking data that was intended to measure how many advertisements resulted in downloads of the Uber app, the suit contends. Uber says Fetch used various workarounds to inflate the progress made by the ads, purchased ad space on sites where Uber did not want its ads to appear and concealed instances where fraudulent activity was flagged by a third-party analytics software. Meanwhile. Uber's...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!