We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close


You Can Send A Cease-And-Desist And Not Be A Jerk About It

Law360, New York (September 20, 2017, 8:05 PM EDT) -- In-house lawyers at Netflix won the company praise this week with a charming cease-and-desist letter they sent to an unauthorized “Stranger Things”-themed pop-up bar, reminding trademark attorneys everywhere that doom-and-gloom boilerplate isn’t always the right approach.

Back in August, Chicago-based Emporium Arcade Bar opened a pop-up location called “The Upside Down,” a temporary bar designed to look like one of the main sets from Netflix’s hit science fiction-horror series.

Just one problem: The whole thing was done without any discussion or agreement with Netflix, so the...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.