We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close

Coke Tries To Squelch Pepsi Sports Drink Ads Suit

Law360 (April 30, 2009, 12:00 AM EDT) -- The Coca-Cola Co. has fired back at archrival PepsiCo., denying charges of running misleading ads about the effectiveness of Pepsi's Gatorade products in promoting Coke's new Powerade ION4 sports drinks.

Coke filed an answer, affirmative defenses and counterclaims Wednesday against Pepsi unit Stokely-Van Camp, asking the U.S. District Court for the Southern District of New York to issue declaratory judgment in its favor in a suit brought earlier in April.

“Coca-Cola’s advertising for this new product is not fundamentally different in kind from that of SVC:...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.