Coke Tries To Squelch Pepsi Sports Drink Ads Suit

Law360, New York (April 30, 2009, 12:00 AM EDT) -- The Coca-Cola Co. has fired back at archrival PepsiCo., denying charges of running misleading ads about the effectiveness of Pepsi's Gatorade products in promoting Coke's new Powerade ION4 sports drinks.

Coke filed an answer, affirmative defenses and counterclaims Wednesday against Pepsi unit Stokely-Van Camp, asking the U.S. District Court for the Southern District of New York to issue declaratory judgment in its favor in a suit brought earlier in April.

“Coca-Cola’s advertising for this new product is not fundamentally different in kind from that of SVC:...
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