Coca-Cola Unit Sued Over 'Misleading' Simply Orange Labels

Law360, New York (March 9, 2012, 9:23 PM EST) -- The Coca-Cola Co. unit Simply Orange Juice Co. was hit with a proposed consumer class action Thursday accusing it of making highly processed juice containing artificial flavors while misleading customers that its brand of juice products is fresh and natural.

In a complaint filed in California federal court, plaintiff Kirk Yee claims the juice products, which are advertised with the tagline “Honestly Simple,” undergo processing steps including deaeration, which removes the naturally occurring oxygen in freshly squeezed citrus juices, after which the company allegedly adds flavor...
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