Ice Cream Buyers Say Prairie Farms Mislabeled Vanilla Flavor

Law360 (April 23, 2021, 5:02 PM EDT) -- Prairie Farms Dairy Inc. was hit with a lawsuit in Illinois federal court Thursday alleging that its "premium vanilla" ice cream under its "Small Batch" brand misleads buyers about the nature of its flavoring and contains mostly synthetic vanilla as opposed to natural ingredients.

The representations made on the front label of the carton include phrases such as "Small Batch," "Farmer Owned," "Made with Local Milk & Cream" and "Natural Ingredients," with pictures of a cow and a yellow-hued scoop of ice cream nestled in a waffle cone, the buyers said. And the side of the carton promises only "Natural Colors...

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