Merck Accused Of Advertising Bogus Sunscreen SPF Claims

Law360, Los Angeles (June 5, 2014, 4:09 PM EDT) -- A consumer hit Merck & Co. Inc. with a proposed class action in California federal court on Wednesday, claiming the company overcharges for its Coppertone sunscreen products with Sun Protection Factors of 55 and above because they have "virtually identical" active ingredients as the Coppertone SPF 50 products.

Although SPF value shows the level of sunburn protection provided by the product and consumers have learned over time to associate higher SPF with greater protection, the SPF 100+ products don't actually provide twice the ultraviolet B protection of an SPF 50 product, according to the suit. Hoping to represent those who also...

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