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Expert Analysis

Cos. Should Weave Metaverse Considerations Into IP Strategy

By Gabriele Engels (January 24, 2024, 3:38 PM GMT) -- The metaverse is a rapidly evolving space, and with it comes new challenges for trademark protection and enforcement. In the real world, trademarks protect brands by preventing others from using confusingly similar signs for similar goods or services. But, in the virtual world, this becomes more difficult to control and enforce....

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