Preplanning For Brand, Sponsor Management Of Olympic TMs

By Jayne Durden (November 16, 2021, 4:17 PM EST) -- Following the successful completion of the delayed Tokyo 2020 Olympic and Paralympic Games in August and September this year, athletes around the world will already be preparing for Paris in 2024, and many will already have Los Angeles 2028 and Brisbane 2032 very much in mind....

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